Apple highlights accessibility features of its products in new ad

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Apple is known for taking an open approach to accessibility features across its wide range of products.

While every Apple WWDC highlights new accessibility features coming to iPhone, iPad, Apple Watch and Mac, today, the company decided to promote some of the features in a new ad.

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On its YouTube channel, Apple posted The best advertisement with Siri giving an audio description of everything that is happening in the video.

As explained above, the ad highlights many accessibility features that Apple has been offering in recent years.

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The ad begins with a woman lying in bed. Siri opens the curtains and tells her what the weather is like. The armless woman is then seen applying makeup, driving and operating her iPhone with AssistiveTouch.

A blind musician, for example, uses audio description to identify clothes in a dressing room. At some point he even uses door detection to detect the stage door he needs to enter.

Another example is a quadriplegic man using his voice to instruct his iPhone to take photos of himself. Later, it uses gestures to edit the images.

Apple also highlights other examples of its accessibility features in this two-minute-plus video. See how the Cupertino company describes the announcement:

At Apple, we believe accessibility is a human right. Innovative features like port detection, sound recognition, voice control, and more are designed to let you use your devices in the way that works best for you.

If you want to learn more about Apple's accessibility features, you can check out the company's page highlighting them all for your iPhone, iPad, Mac, and Apple Watch.

Eduardo Martini
Eduardo Martini

Especialista em vendas e gestão de tráfego, aplico estratégias eficazes para otimizar o engajamento do público e aumentar a visibilidade dos conteúdos.

Minha expertise em escrita persuasiva e uso de ferramentas de inteligência artificial possibilita a criação de textos que não apenas informam, mas também inspiram e motivam os leitores.

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